Prada - Paradoxe Intense (Refillable Intense Eau de Parfum)

Prada Paradox Intense explores strength from the angle of delicacy. The result: the intense signature of a woman in perpetual reinvention, questioning conventions to explore a femininity that is both powerful and delicate.

THE PARADOXICAL INTENSITY OF DELICATE INGREDIENTS

Intense Paradox is a fragrance with undeniable power for a powerfully enigmatic expression of femininity. The facets of the original fragrance are amplified to obtain a saturation of olfactory sensations with usually delicate ingredients, rendered with a new intensity.

True to the creative spirit of the brand and under the direction of Miuccia Prada and Raf Simons, the fragrance was developed by Givaudan master perfumers Nadège Le Garlantezec, Shyamala Maisondieu and Antoine Maisondieu to combine intensity and delicacy.

The intensification of florality with the superinfusion of Jasmine, for an exceptional aura. The intensification of sensuality with AmbrofixTM, derived from biotechnology, made even more vibrant.
The intensification of a captivating woody addiction with a bold and powerful Moss accord.

NEVER THE SAME, ALWAYS MYSELF

The unexpected play of delicacy and strength is at the heart of Prada collections which perpetually seek to question conventions and norms.
Prada Paradox Intense explores the typical characteristics of femininity: softness, sensuality and fragility, reinterpreting these codes to propose new meanings to a woman who is never the same, but always herself. It is the embodiment of an indefinable femininity that subverts expectations and imbues them with an unexpected intensity.

THE ICONIC TRIANGLE REINVENTED

Like the original fragrance, its renewed bottle is an expression of the Maison’s essence of reinvention, a constant and curious dialogue and a predilection for contrasts. Moving away from the traditional architecture of perfume bottles, the bottle is minimal and delicate at first glance, inspired by Prada’s original iconic triangular logo, disruptively designed to rest on its side. The intense black logo accents are presented on a deep pink hue that suggests the intensity of the fragrance. The bottle is inscribed “Paradoxe Intense” on its upper chamfer.

In a similar development, the case of Prada Paradox Intense is embossed to echo the cross-hatching of the Saffiano leather, the brand's signature. The logo Prada, partially hidden by the black Intense label, is a play on colours between the deep pink of the fragrance and a semi-glossy intense black, symbolising the brand's nod to this radical new expression of femininity.

PRADA PARADOX: COMBINING CREATIVITY AND RESPONSIBILITY

The packaging is recyclable, including the cases and bottles.
The bottles have been designed to limit their weight and the use of glass, and the cases are FSC® MIX certified, guaranteeing a more sustainable choice of paper and cardboard.
The whole range Prada Paradox is refillable, reducing the use of packaging materials.A single 50ml bottle of Prada Paradoxe and a 100ml refill avoid the use of an average of 40% less materials in total compared to three separate 50ml bottles of Prada Paradoxe, corresponding to 29% glass, 67% metals, 46% plastic and 39% cardboard.

Your bottle is precious, don’t throw it away: refill it!
How to refill your Paradox bottle in 4 steps:
Step 1: Open the cap of your Paradox bottle, unscrew and remove the pump.
Step 2: Insert the refill tip onto your bottle, screw on the refill and hold it in place.
Step 3: Fill your bottle. Thanks to its innovative system, the refill will stop automatically. Unscrew the refill.
Step 4: Screw the pump back on the bottle and close it.

Olfactory family: Floral Amber
Top note: Jasmine Superinfusion
Heart note: Ambrofix TM
Base note: Moss Accord